Business intelligence (BI) is the process of turning data into insights that help organizations make better decisions. Organizations today are inundated with data, but not all of it is useful. 

Business intelligence helps organizations sift through all that data and find the information that is most relevant and useful to them. With business intelligence, organizations can track KPIs, identify trends, and make better decisions that help them achieve their goals.

There are many different tools and techniques that fall under the umbrella of business intelligence. Some common ones include data mining, reporting, dashboards, and OLAP. BI tools can be used to collect and store data, as well as to analyze and visualize it. The goal of business intelligence is to give organizations the insights they need to make better decisions and improve their performance